Or, I don’t think that means what you think it means, episode 2 How are you describing the current state of affairs in the U.S.? Without delving into politics, of course. Does your description sound anything like this? This is an unprecedented health and economic crisis. The enormity of the crisis could overwhelm the healthcare […]
Choose your company’s heroes wisely – there are good, better, and the best heroes.
Should we contact our clients about the coronavirus pandemic? It’s a great question for every business to ask, and the first answer is, “it depends.”
Define the story of your service or product before someone else defines you.
Create an executive bio that works to showcase your competence, accomplishments, and personality, inviting prospects and clients to engage.
Connect with your clients, prospects, and team by creating content that shows that together, you are making a difference by doing meaningful work.
If you have a lead magnet – or any other piece of long-lasting content – that you promote, here are some tips to keep the document fresh.
Your brand story is what your prospects & clients think you are combined with what you want them to know. Here are simple tips to weave your brand story into your blog.
Maybe your corporate story is about more than just your products or services. Vital Farms sells eggs with stories about happy chickens.
Are you ever annoyed when public speakers – or even your conversation partners – have trouble getting to the point? It’s one thing to be gracious in allowing speakers to ramp up, but it’s another thing to beat around the bush when you need to get your message across. In the Pennsylvania Dutch region of […]