Choose your company’s heroes wisely – there are good, better, and the best heroes.
Should we contact our clients about the coronavirus pandemic? It’s a great question for every business to ask, and the first answer is, “it depends.”
Define the story of your service or product before someone else defines you.
Create an executive bio that works to showcase your competence, accomplishments, and personality, inviting prospects and clients to engage.
If you have a lead magnet – or any other piece of long-lasting content – that you promote, here are some tips to keep the document fresh.
Are you ever annoyed when public speakers – or even your conversation partners – have trouble getting to the point? It’s one thing to be gracious in allowing speakers to ramp up, but it’s another thing to beat around the bush when you need to get your message across. In the Pennsylvania Dutch region of […]
So everyone can reach them Remember when you started working in your industry? You were well-educated and most likely fairly bright, but there was so much to learn. New terms were everywhere, but now you can toss around industry-speak with anyone. Next, let’s think about your potential clients. Some of them might be new to […]