Are you the hero of your company’s stories? Should you be?
Choose your company’s heroes wisely – there are good, better, and the best heroes.
Category: Messaging
Crisis communications – too much, too little, too late?
Should we contact our clients about the coronavirus pandemic? It’s a great question for every business to ask, and the first answer is, “it depends.”
Meth gators and marketing
Define the story of your service or product before someone else defines you.
Creating an executive bio that works
Create an executive bio that works to showcase your competence, accomplishments, and personality, inviting prospects and clients to engage.
Measure twice, cut once
If you have a lead magnet – or any other piece of long-lasting content – that you promote, here are some tips to keep the document fresh.
Are you Dutch-dressing your message?
Are you ever annoyed when public speakers – or even your conversation partners – have trouble getting to the point? It’s one thing to be gracious in allowing speakers to ramp up, but it’s another thing to beat around the bush when you need to get your message across. In the Pennsylvania Dutch region of […]
Putting the cookies on the lower shelf
So everyone can reach them Remember when you started working in your industry? You were well-educated and most likely fairly bright, but there was so much to learn. New terms were everywhere, but now you can toss around industry-speak with anyone. Next, let’s think about your potential clients. Some of them might be new to […]