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Category: Messaging

Are you the hero of your company’s stories? Should you be?

Posted on April 30, 2020August 21, 2020 by Pamela Evans

Choose your company’s heroes wisely – there are good, better, and the best heroes.

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Posted in Blog tips, Finding your story, MessagingTagged client success, heroes

Crisis communications – too much, too little, too late?

Posted on March 17, 2020March 24, 2020 by Pamela Evans

Should we contact our clients about the coronavirus pandemic? It’s a great question for every business to ask, and the first answer is, “it depends.”

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Posted in Crisis Communications, MessagingTagged Client communications, Coronavirus, Crisis communications

Meth gators and marketing

Posted on February 22, 2020March 17, 2020 by Pamela Evans

Define the story of your service or product before someone else defines you.

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Posted in Content Strategy, Finding your story, MessagingTagged Brand storytelling, Marketing, Messaging

Creating an executive bio that works

Posted on August 19, 2019August 21, 2020 by Pamela Evans

Create an executive bio that works to showcase your competence, accomplishments, and personality, inviting prospects and clients to engage.

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Posted in Executive bios, Finding your story, Messaging, Website contentTagged Executive bio, Staff bio, Storytelling

Measure twice, cut once

Posted on April 10, 2019May 15, 2019 by Pamela Evans

If you have a lead magnet – or any other piece of long-lasting content – that you promote, here are some tips to keep the document fresh.

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Posted in MessagingTagged Keeping your story fresh, Lead magnet

Are you Dutch-dressing your message?

Posted on February 15, 2019February 22, 2019 by Pamela Evans

Are you ever annoyed when public speakers – or even your conversation partners – have trouble getting to the point? It’s one thing to be gracious in allowing speakers to ramp up, but it’s another thing to beat around the bush when you need to get your message across. In the Pennsylvania Dutch region of […]

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Posted in Messaging

Putting the cookies on the lower shelf

Posted on February 15, 2019February 20, 2019 by Pamela Evans

So everyone can reach them Remember when you started working in your industry? You were well-educated and most likely fairly bright, but there was so much to learn. New terms were everywhere, but now you can toss around industry-speak with anyone. Next, let’s think about your potential clients. Some of them might be new to […]

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Posted in Messaging
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